Next-gen visibility aids in operations, sustainability


Transportation and logistics companies have been forced to cope with an onslaught of market instability, labor shortages and other pandemic-fueled disruptions over the past two years. In an effort to adapt to this changing landscape, many shippers, 3PLs and freight forwarders have embraced new technologies.

Visibility tools are among the most in-demand solutions across the industry, for good reason. When organizations have real-time visibility into a shipment’s location and status, they are able to respond to concerns quickly, mitigate risks and ultimately protect their bottom lines.

The need for streamlined supply chains has never been more pivotal, but many current technologies were not designed to cope with the level of uncertainty companies are facing in 2022. While visibility solutions are becoming increasingly popular, achieving end-to-end visibility can still prove challenging thanks to the industry’s continued reliance on legacy systems, data silos and the overall complexity of the supply chain.

“There is no shortage of supply chain and logistics data, but extracting value from a mountain of data remains a challenge,” said Dobrina Laleva, HERE Technologies product marketing manager. “More than ever, companies are forming partnerships that enable them to manage their data, optimize the end-to-end supply chain and pivot quickly to meet growing customer expectations.”

The current lack of visibility many companies face causes poor predictability of ETAs and day-to-day operations. Partnering with next-generation visibility providers like HERE can help organizations increase their visibility, deliver accurate ETAs and get ahead of the curve.

With rich data sets and strong partnerships, companies can run thousands of simulations to optimize planning, as well as predict disruptions during execution, according to Laleva. By gaining these insights — and the ability to react to changing conditions in real time — companies can better manage operations, increasing efficiency and profitability.

Resource: FreightWaves